Creativity is not a a category it doesn’t end with a few illustrations , a brand identity , or a room of paintings in a gallery it is spread across the masses in various forms. I personally try to show my appreciation and love for all things that I feel are awesome and my likes are spread across a host of disciplines. I gained my love for well put together films and music videos a long time ago but my interests grew when I had the opportunity to attend the 2012 Vimeo festival and got to meet two awesome film makers that have now become my favorites Eliot Rausch and Saman Keshavarz. They really help set my standard for what I considered awesome . I know your wondering where this rambling of mine is going so I will get right to it . If you didn’t Know already Saman Keshavarz is a young and filmmaker from Iran who put together the Russ Chimes music videos for his Midnight Club Trilogy about two years ago which was the reason I began to pay attention to Sir Chimes. My favorite video happens to be Never Look Back . Well this time Russ Chimes has linked up with the dynamic film making duo from London known as Mathy and Fran to create this great new video that is so colorful its creepy (in a good way). The wildly colored video came just in time for spring/summer. Matching up solid colored backdrops with modern styled dance moves gives this hot summer jam a stylish and artsy feel . The choices in a prep styled wardrobe is some what bazar since the song is so wild but it matches up with color choices and Im sure that is what makes me like it a a lot more.