The Uptown Soulfood Idenity was a small project that I took on to help out one of my friends who wanted to start a healthier eating campaign that gives people vegetarian alternatives to the comfort foods that we all turn to in times of hunger. The long term goal for the new vegetarian spot is not to be a
quick and easy diet just to help loose weight but to become a lifestyle for people who wanted to live a longer and healthier life . I noticed that most causes are rooted behind a colored ribbon that shows support for the cause so I decided to use that idea as a base for the Uptown logo . The finished concept included : logo,business cards,Stationary, Menu and Uniform T-shirt that would be worn by servers during Catering events .