If you have ever been to Urban Outfitters you know that you have no choice but to listen to like purity ring. Luckily they have some pretty dope music otherwise you’d go crazy because they play them a lot . In fact I’d go on the record to say that if it wasn’t for urban I wouldn’t have known much about the Canadian electronic duo of Megan James and Corin Roddick so I’m appreciative . The dynamic duo have brought forth a visual for one of my favorites song of there’s titled Lofticries coming from the groups first studio album Shrines .The video takes you through birth and death, in a bit of a Salvador Dali surrealist kind of way . I was kinda of hoping that Young Replicant directed this this video like he did freshrine but it seems that director AG Rojas did this visual justice. But thats enough of my ranting . Just press play .